“Achilles : Oh, I couldn’t tell. Well, now I REALLY want to find that bottle of tonic. For some reason, my lips are burning. And nothing would taste better than a drink of popping-tonic.
Tortoise : That stuff is renowned for its thirst quenching powers. Why in some places people very nearly go crazy over it. At the turn of the century in Vienna, the Schönberg food factory stopped making tonic, and started making cereal instead. You can’t imagine the uproar that caused.”
in “Gödel, Escher, Bach: an Eternal Golden Braid”